Spending time on what your business does today—tasks for the week—is certainly important. But growth happens when you spend time working on your business capability. Those are tomorrow’s opportunities.
Attracting investors to a new concept revolves around five key areas: management, model, market, money, and momentum.
You were chosen to be the CEO of a private-equity backed business because you are talented, experienced, and proven. None of that will be enough. Private equity changes the game in ways no prior role prepares you for. The clock starts the moment the investment closes. You have roughly sixty to seventy-two months to grow the valuation, and most of the decisions that determine the outcome get made in the first two years. You are spending someone else's capital, so you must find problems fast, fix them, and move on.
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