Launching the Venture has been a springboard for several successful businesses, so it stands to reason that, after teaching the course for many years while launching prominent ventures of his own, Dr. Burcham would have a good sense of the qualities that define a successful venture team.
It's not your personal integrity that will build trust. Having personal integrity is an expected norm in most workplaces, and awards you no added trust points as a leader or coworker. In order to build trust you must demonstrate your behavioral integrity. It's essential for creating and operating with trust currency at work.